The theories of the anarcho-primitivist John Zerzan derive in part from the negative dialectics of Theodor Adorno, as well as concepts from other Frankfurt School theorists, including their analyses of alienation and society, art and culture, and so on. Zerzan posits for humanity a pre-historical golden age, which lasted until the advent of our original sin — the emergence of symbolic thought or “culture.” The little humanity we have left will soon be totally eclipsed by the dominance of robotic and cyborg technologies and virtual reality simulations: “Progress has meant the looming specter of the complete dehumanization of the individual and the catastrophe of ecological collapse.” (Running On Emptiness, p. 79).
The Age Of Nihilism
Technological mediation and separation continue on their emptying ascendancy, embodying so well capital’s impoverishing penetration of every level of life on this planet. But there are signs that an era of unchecked cynicism, engendered by this rampant advance of techno-capital, is finally being challenged. The challengers, moreover, are quickly deepening their understanding of how fundamental the challenge must be if it is to succeed.
With this in mind, the following comments on nihilism may well be less apropos than they would have been even a year or two ago. For the focus of this essay is passive nihilism, rather than the probing, critical variety, which is the active nihilism now emerging as a force to be reckoned with. Nonetheless, the question of how and why an enfeebling ethos of meaninglessnessand indifference came to predominate may still be of some interest.
In Fathers and Sons, Turgenev described the nihilist as one "who looks at everything critically … who does not take any principle for granted, however much that principle may be revered." But during the same period, Dostoevsky portrayed modern, passive nihilism in Notes from Underground. Its protagonist was merely disgruntled, and lacked the passion and conviction necessary to hold convention to the flame of critique.
During the following century, it appears, the sense that nothing matters became widespread. One current among others, quite obviously, but a growing one. Nothing counts more than anything else, so nothing really counts. Nietzsche had said that nihilism "stands at the door" of modern civilization, and that door opened wider as the important sources of meaning and value steadily revealed themselves as inconsequential and irrelevant, unequal to the rigors of modern life.
Heidegger found in nihilism "the fundamental movement of the history of the West," and what was the bane of the nineteenth century became, by the 1990s, a banality. Nihilism, in the current postmodern clime, is simply the matter-of-fact state of mind of our period—so widespread today is the attitude that little or nothing is compelling, authentic, or makes a difference. Distinctions of value or meaning and the value or meaning of distinctions are less and less persuasive. There is a cultural exhaustion in the movement through decadence into nihilism. According to John Gray, nihilism constitutes modernity’s "only truly universal inheritance to humankind."
That inheritance has accelerated, it seems, since the failure of the movement of the 1960s, when belief in continuous Progress had reached its peak. As utopian oases dried up, a desert of inertia and pointlessness spread. By the ’80s, with nothing to look for and nowhere to go, youth were tagged as slackers, Generation X, etc. In the summer of 1990, the New York Times called kids the generation "that couldn’t care less."
With young people looking ahead to a lifetime of strain and empty consumerism, it should surprise no one that teens’ suicide rate has tripled in the past 30 years. Or that network television now offers what amount to "snuff" programs for the jaded and bored, as the population in general experiences its life-world as more and more of a vacuum in every way. A melancholy escapism flowers in this Dead Zone, this Nowhere.
Development is a given; this cancer of a system would soon collapse without its steady onslaught. It continues its onrush into the hypermodern vista of high-tech unreality. Nietzsche saw nihilism as a consequence of the erosion of the Christian world view. But this is a superficial judgment, in many ways confusing effect with cause.
A deeper causative factor is the march of technology, in the direction of the complete industrialization of society. From the present apex of cultural homogenization and standardized life, this is easier to see than it was for Nietzsche more than a century ago. The hollowing out of the substance and texture of daily existence is being completed, a process intimately related to the near impossibility of experiencing the world without technological mediation. The overall destruction of experience speaks to the deprivation at the heart of both technology and nihilism,
With this absence of unmediated personal experience at the heart of technological progress, skyrocketing levels of stress and depression cannot be surprising. Technology mediates between individuals and nature, ultimately abolishing both. With the triumph of technology, autonomy regresses and negates itself. The promises have all been lies. One is the promise of connection, so mercilessly (though inadvertently) mocked in a recent TV commercial: "I’ve got gigabytes. I’ve got megabytes. I’m voice-mailed. I’m e-mailed. I surf the Net. I’m on the Web. I am Cyber-Man. So how come I feel so out of touch?"
A set-up whose essence is efficiency is already fundamentally nihilist. Technical rules are rapidly supplanting ethical norms by making them irrelevant. What is more efficient or less efficient holds sway, not some moral consideration, even as the systemic goals of techno-capital are shaped by the evolution of its technology. Production, based on mastery and control, becomes more visibly a process of humanity devouring itself.
When powerlessness prevails, a generalized sense of paranoia is not an illogical symptom. Similarly, a current and telling form of cynicism is technological fatalism ("There’s nothing we can do about it"), further exposing the tendency of cynicism to shade into conformity. As Horkheimer and Adorno observed, "technological rationale is the rationale of domination itself."
Understanding and responsibility succumb to an ever-increasing fragmentation, a division of labor that is always unequal and alienating. The only wholeness resides in the fundamental system that turns all else into parts. As the moral self recedes, it becomes harder to grasp the relationship of these parts to one another and to see what they are part of. Domination and nihilism’s crisis of meaning are inseparably entwined.
For Heidegger, technology constitutes the final phase of nihilism. Under its sign all talk of freedom, happiness, emancipation becomes a mockery. In fact, technology itself becomes the ideological basis of society, having destroyed the possibility of other, overt forms of justification. Engagement or belief are hardly necessary for technology’s effective rule. In this way the nagging problem of declining participation in the system can be mitigated, or deferred.
Technology is the embodiment of the totalizing system of capital, and media is an indispensable, ever more defining bridge between technology and the commodity system. If the high-tech information explosion cancels all meaning in a meaningless noise, the mass-entertainment industrial complex pumps out increasingly desperate diversions to a society of relentless consumerism.
"Infotainment" and McJournalism are the latest pop culture products of nihilism. Why bother with truth if nothing can be done about reality anyway? And yet media, like technology, is always promising solutions to problems it has created, or worsened. One example among many is the significant rise in teen smoking in the 1990s despite an enormous media campaign aimed at reducing teen smoking. Strangely enough, beefing up the media does not combat alienated behaviors.
In the United States, and soon to spread elsewhere as not less than a function of development, we witness the recent transition to an amusement society of commodified spectacles and simulations. The eclipse of nonmediated reality feeds still greater urges to escape an emptied everyday life. Massified culture works in favor of distraction, conformity, and culturally enforced stupidity. The consequent lack of authenticity produces a mass turn-off, not unrelated to the decline of literacy.
The collapse of the distinction between reality and simulation in the world of representation can be seen as the ultimate failure of the symbolic. Art, music, and other forms of symbolic culture are losing their power to pacify and console us. Simulation technologies are just the most recent steps away from lived life, toward represented life. Their failure to satisfy means that the system must turn, increasingly, to containment and control.
To protect the desolate society an alternative to that society is safely set up, by means of image technologies. As the social dimensions of human life disappear along with meaning and value, a consumer society in cyberspace becomes the next stage of human existence. We are moving steadily toward the goal of complete illusion—virtual life in a virtual reality.
Under the Juggernaut, the subject is not supposed to have any sense of social causality, structure, coherence, or motive. Virtual Reality’s merely surface experience is exactly mirrored by postmodernism’s fascination with surfaces. As the culture that can just barely still be called one, postmodernism celebrates its own depthlessness, and is thus nihilism’s essential accomplice. It comes to pervade society when too many have given up hope that they can plumb the depth and roots of the whole. Postmodern perspectives are grounded in the incapacity to specify why change might be desirable or how it might come about.
Postmodernism is fundamentally the collapse and refusal of the chance to understand the totality. This indeed is the postmodern boast, mirroring the fragmentation of life instead of challenging it. Its "politics" is that of pragmatism, the tired liberalism that accommodates to the debased norm.
Deconstruction, for example, treats every moral statement as an endlessly manipulable fragment that possesses neither meaning nor intrinsic worth. Rem Koolhaus formulates the overall PM subjugation as follows: "According to Derrida we cannot be Whole, according to Baudrillard we cannot be real, according to Virilio we cannot be There."
Postmodernism, it might be argued, expresses fewer illusions, but the basic ones remain unchallenged. Its exhausted, ironic cynicism is prostrate before the nihilist ascendancy. What could be more passive than critique-less postmodernism double talk—an ideology of acquiescence.
Falsely laying claim to the protection of the particular as against the universal, postmodernism presents no defense whatsoever against the most universalizing force of all, technology. In the guise of particularity it incarnates nothing less than the realization of technology’s universalizing Midas touch.
Postmodernism emphasizes plurality, accessibility, absence of boundaries, endless possibility. Just as consumerist society does. And just as speciously. Where culturally a glut of meaningless information and incoherent fragments hold sway, the glut of ersatz commodities provides a perfect economic parallel. The liberty that remains to us is essentially the freedom to choose among brands A, B, and C, and the KFC in Tienanmen Square expresses domination as surely as the suppression of human rights protesters there in 1989.
"Systematic consumer segmentation and micro-marketing" is the dominant model of individualism today in the nihilist ethos of listless yet restless buyers. In fact, in an overwhelmingly commodified existence, consumption becomes the number one form of entertainment. Little wonder that academic journals now seriously discuss not only the McDonaldization of society but also its Disneyization, while life is largely defined in terms of consumer styles. The cognitive and moral focus of life becomes that of consumer behavior—including, it should be noted, voting and recycling.
Nihilism has effectively leached out the substance and texture from the life-world in the painful progression by which capital and technology have reduced and debased everything in their way. There is no exit from the closed system except by the elimination of that system.
Civilization begins by myth and ends in radical doubt, to paraphrase E.M. Cioran. This may remind us that cultural radicalism, which has become such a convention, feeds the dominant system rather than undermining it. Culture, born of alienation, needs alienation to go on. We must challenge the idea of symbolic culture as well as the reality of high-tech barbarism.
Nihilism is not a one-way street with no return, rather a route that has revealed the ensemble of domination for what it is. There are now very visible signs of the possibility of breaking its hold, redeeming its long, dark night.
—from John Zerzan, Running On Emptiness: The Pathology of Civilization (Feral House), 2002, pp. 109 – 114.