“we never experience an affect for the first time; every affect contains within it an archive of its previous objects.”


Is dwelling on loss not necessarily depressing?  Jonathan Flatley argues that embracing melancholy can be a road back to connecting with others and enable you to productively remap your relationship to the world. Aesthetic activity can give one the means to comprehend and change one’s relation to loss.

Flatley’s argument shares with Freud an interest in understanding the depressing effects of difficult loss and with Walter Benjamin the hope that loss itself can become a means of connection and the basis for social transformation. The affective maps artists like Henry James produce can make possible the conversion of a depressive melancholia into a way to be interested in the world (cribbed from Flatley’s publisher).

Affective Mapping


The decisively new ferment that enters the taedium vitae and turns it into spleen is self-estrangement.


—Walter Benjamin, Central Park


In his influential 1960 book The Image of the City, Kevin Lynch explored the ways residents internalize maps of their cities. These cogninitive maps give one a sense of location and direction, and enable one to make decisions about where one wants to go and how to get there.1 A later scholar helpfully defined cognitive mapping as “a process composed of a series of psychological transformations by which an individual acquires, stores, recalls and decodes information about the relative locations and attributes of the phenomena in his everyday spatial environment.”2 Lynch studied three different cities—Boston, Los Angeles, and Jersey City—and found that some cities are more “legible” to their residents than others. That is, “the ease with which [the city’s] parts can be recognized and can be organized into a coherent pattern” varies from city to city.3 In a nongrid city like Boston, with notable points of reference like the Charles River, Boston Common, and Boston Harbor, residents were quite able to assemble usable cognitive maps of the city through repetitive experience of it. Jersey City, on the other hand, organized by an incomplete grid, was found to be more undifferentiated and thus less legible. Many of its residents, Lynch found, had only fragmented or partial images of the city. Since an image of the total system in which one is located is of course a crucial element in establishing one’s confidence in one’s ability to live in the world—see friends, get to the hospital, buy groceries, go out to dinner, arrive at the train station on time—the lack of such an ability can produce a sense of anxiety and alienation.


In his essay “Cognitive Mapping,” Fredric Jameson expanded the use of the term to suggest that just as one needs a cognitive map of city space in order to have a sense of agency there, one requires a cognitive map of social space for a sense of agency in the world more generally.4 Such a map’s function is “to enable a situational representation on the part of the individual subject to that vaster and properly unrepresentable totality which is the ensemble of society’s structures as a whole.”5 In other words, in its negotiation of the gap between local subjective experience and a vision of an overall environment, the cognitive map is an apt figure for one of the functions of ideology, which is, in Althusser’s now classic formulation, “the representation of the subject’s imaginary relationship to his or her real conditions of existence.”6 We all need such representations, no matter how imaginary, in order to make sense and move through our everyday lives. By the same token, “the incapacity to map socially is as crippling to political experience as the analogous incapacity to map spatially is for urban experience.”7


The difference with the social map is that where the totality of Boston is quite representable, the “totality which is the ensemble of society’s structures as a whole,” conversely, is not. And the socioeconomic systems we all must negotiate on a daily basis are becoming ever less representable.8  Increasingly, Jameson argues, the distance between the structures that order everyday life and the phenomenology and datum of that life itself have become unbridgeable.9 Cognitive mapping in this context would be an essential part of “a pedagogical political culture which seeks to endow the individual subject with some new heightened sense of its place in the global system.”10 Without such a picture insights remain partial and fragmented; we remain mired in the logic of the system as it exists.




So then what is this thing I have been calling affective mapping? In the context of geography and environmental psychology, the term affective mapping has been used to indicate the affective aspects of the maps that guide us, in conjunction with our cognitive maps, through our spatial environment.11 That is, we develop our sense of our environments through purposive activity in the world, and we always bring with us a range of intentions, beliefs, desires, moods, and affective attachments to this activity. Hence our spatial environments are inevitably imbued with the feelings we have about the places we are going, the things that happen to us along the way, and the people we meet, and these emotional valences, of course, affect how we create itineraries. For instance, I live in downtown Detroit, and when I am in the suburbs around Detroit, I often get the sense that some people in the suburbs who have not crossed over the city limits for years carry around with them a map on which Detroit is a large, hazily defined space, but a space clearly marked by some mixture of fear, anxiety, sorrow, and nostalgia. They avoid Detroit not because of poor urban planning or a lack of landmarks but because of the emotions they have associated with the city space of Detroit.


Thus, by way of analogy, I would suggest that social maps are also marked with various affective values. To return to the example regarding the suburban resident who avoids Detroit, this is an affective map of social space as well, in a way that parallels ideology. For in all likelihood the person from the suburbs of whom I write is white, and Detroit is largely African American, and this split is of course overwritten by a class divide, so emotions about Detroit as a space are, for these suburban residents, inevitably also emotions about class and “race” and racism. In short, it is not just ideologies or cognitive maps that shape our behavior and practices in the world but also the affects we have about the relevant social structures of our world. The term affective map in this sense is meant to indicate the pictures we all carry around with us on which are recorded the affective values of the various sites and situations that constitute our social worlds.


I should perhaps reemphasize here that “map” is meant in a particular, metaphorical sense, a metaphorics that I hope does not too seriously limit the concept. The affective map, like Deleuze and Guattari’s rhizomatic map, is neither fixed nor stable: “The rhizome refers to a map that must be produced or constructed, is always detachable, connectable, reversable, and modifiable, with multiple entrances and exits, with its lines of flight. The tracings are what must be transferred onto the maps and not the reverse.”12 Such maps must be able to incorporate new information as one has new experiences in new environments; but this does not mean they are entirely self-invented. Rather the maps are cobbled together in processes of accretion and palimpsestic rewriting from other persons’ maps, first of all those defined in infancy by one’s parents, and later the maps that come to one by way of one’s historical context and the social formations one lives in. 

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two 20th century diaries of obscure women now twitterized

a daily diary of Depression-era life from 1937 to 1941:




for background, see:





a 99-year-old woman’s 1974 diary:


“The Year is 1974. My name is Eva Pratt. It’s 1974. I’m 99 years old, and I ‘Twitter’ nearly every day. We just don’t call it that yet.”




see also: